All posts by swanadv

What’s a marketer to do?

Think small.

In 1999, Advertising Age named “Think Small” the number one advertising campaign of all time in their “Century of Advertising” publication. “Think Small” was a campaign created in 1959 by legendary ad agency Doyle Dane Bernbach for Volkswagen. In the era of the land yacht they produced quirky black and white ads promoting a quirky little car. What most people don’t know however is the DDB had only 21 employees when they created the ‘best advertising’ campaign ever.

Small is good.

As a small sized marketing company, we offer more benefits and advantages than our larger competitors. Our goal is to earn a good living, doing something we love among people we enjoy working with. And that smaller mentality provides large benefits for our clients.

Consider the small agency advantages:

  • We’re adaptive and more open to change
  • Less risk
  • Our group is more conductive to building a strong, bonded team
  • More efficient
  • Clients receive agency principal attention
  • Fewer management duties mean more time to think and ideas are what we sell

In short, we offer better service at a better cost.

Whether you’re a seasoned marketing professional or just starting out and still searching for answers, your first steps are the same. THINK SMALL and hire us.