Keeping Control. By Steve Swan Corporations love control. As corporations grow in size, control in the form of rules, manuals, guidelines and follow up reports becomes the glue that holds them together. Problems occur when the corporate world and the creative world collide. Often, corporations love control and are scared of creativity because it’s the … Continue reading Keeping Control
What’s the difference between marketing and advertising? -by Tracy Harven I’ve been asked this question numerous times. The simplest answer is that marketing is the entire plan to sell your business and advertising is one of the ways your message is communicated. Dictionary version: Marketing – Noun 1) The action or business of promoting and … Continue reading What’s the difference between marketing and advertising?
What goes into a marketing plan? -by Tracy Harven With all the marketing and advertising choices out there today, have you ever wondered if you’re making the right choices? From outdoor, television, radio, print, digital, trade shows, public relations, guerilla marketing, promotions, search engine optimization, pay per click, social media, reputation management, etc. where do … Continue reading What goes into a marketing plan?
How do you choose an advertising agency? -by Tracy Harven https://www.linkedin.com/in/tharven I grew up professionally in advertising. It truly is my first love and I still love it. It sparks my soul to dive into a new client or industry or new marketing plan or my favorite rebranding strategy. Working on both the advertising agency … Continue reading How do you choose an advertising agency?
“There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy … Continue reading The Greatest Business Secret
Since I started in this business in the 1988 I’ve heard countless attributes which managers credit to their success. Some credit their product line, others, their business location a few even give us admen credit. Product line, location and advertising are all vital assets, but don’t overlook the importance of the relationships you build along … Continue reading Relationships, A Key To Success
In 1999, Advertising Age named “Think Small” the number one advertising campaign of all time in their “Century of Advertising” publication. “Think Small” was a campaign created in 1959 by legendary ad agency Doyle Dane Bernbach for Volkswagen. In the era of the land yacht they produced quirky black and white ads promoting a quirky little car. What most people don’t know however is the DDB had only 21 employees when they created the ‘best advertising’ campaign ever.
Small is good.
As a small sized marketing company, we offer more benefits and advantages than our larger competitors. Our goal is to earn a good living, doing something we love among people we enjoy working with. And that smaller mentality provides large benefits for our clients.
Consider the small agency advantages:
- We’re adaptive and more open to change
- Less risk
- Our group is more conductive to building a strong, bonded team
- More efficient
- Clients receive agency principal attention
- Fewer management duties mean more time to think and ideas are what we sell
In short, we offer better service at a better cost.
Whether you’re a seasoned marketing professional or just starting out and still searching for answers, your first steps are the same. THINK SMALL and hire us.