All posts by Kelley Nelson

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What’s the difference between marketing and advertising?

What’s the difference between marketing and advertising? -by Tracy Harven I’ve been asked this question numerous times. The simplest answer is that marketing is the entire plan to sell your business and advertising is one of the ways your message is communicated. Dictionary version: Marketing – Noun 1) The action or business of promoting and … Continue reading What’s the difference between marketing and advertising?

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What goes into a marketing plan?

What goes into a marketing plan? -by Tracy Harven With all the marketing and advertising choices out there today, have you ever wondered if you’re making the right choices? From outdoor, television, radio, print, digital, trade shows, public relations, guerilla marketing, promotions, search engine optimization, pay per click, social media, reputation management, etc. where do … Continue reading What goes into a marketing plan?