“There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy … Continue reading The Greatest Business Secret
Since I started in this business in the 1988 I’ve heard countless attributes which managers credit to their success. Some credit their product line, others, their business location a few even give us admen credit. Product line, location and advertising are all vital assets, but don’t overlook the importance of the relationships you build along … Continue reading Relationships, A Key To Success
In 1999, Advertising Age named “Think Small” the number one advertising campaign of all time in their “Century of Advertising” publication. “Think Small” was a campaign created in 1959 by legendary ad agency Doyle Dane Bernbach for Volkswagen. In the era of the land yacht they produced quirky black and white ads promoting a quirky little car. What most people don’t know however is the DDB had only 21 employees when they created the ‘best advertising’ campaign ever.
Small is good.
As a small sized marketing company, we offer more benefits and advantages than our larger competitors. Our goal is to earn a good living, doing something we love among people we enjoy working with. And that smaller mentality provides large benefits for our clients.
Consider the small agency advantages:
- We’re adaptive and more open to change
- Less risk
- Our group is more conductive to building a strong, bonded team
- More efficient
- Clients receive agency principal attention
- Fewer management duties mean more time to think and ideas are what we sell
In short, we offer better service at a better cost.
Whether you’re a seasoned marketing professional or just starting out and still searching for answers, your first steps are the same. THINK SMALL and hire us.